Win The Crowd
The biggest marketing secret on the planet is "Win the crowd and you shall win the sale". Winning the crowd is easier when you can show the number of people already supporting your product or service. Testimonials, positive reviews, praises for your product, and everything similar will definitely help you increase your sales figures.
Companies go through great lengths to show their consumers that they are extremely popular in the market already. You will find that on the web the number of fans or followers you or your company have can certainly make a big impact on your ultimate sales figures.
Book writers, restaurants, gadget giants, etc. all depend on positive reviews to break into and sell their products to larger markets. It is not uncommon to find that most reviews on restaurant rating sites are not completely honest about their views on the food served there (or their overall dining out experience).
It is common to find testimonials for self-help books being provided by authors who are published by the same book publisher. How convenient (and smart).
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